Reflecting on the 2025 ATA Trade Show

The team at Killer Instinct started its year by exhibiting at the 2025 Archery Trade Association (ATA) Show, held in Indianapolis over a 3-day period. The ATA Show is the archery industry’s biggest event of the year, allowing manufacturers and distributors to exhibit their products for attendees who represent retail shops. As an ATA member-driven event, the show promotes commerce within the archery industry, as attendees can see new products, write orders, meet suppliers, and network while supporting the industry.

We at Killer Instinct were excited to showcase our latest products and technology at our exhibitor booth. As a company, we also reserved a shooting lane, where visitors could test drive our bows and have questions answered by our brand representative. A highlight of our time at the show was making such connections with others in the industry—dealers, suppliers, friends, and more.

Our team was also able to attend educational sessions while at the show. Ranging from formal seminars put on by expert skilled presenters to “coffee talks” designed for peer-to-peer learning and business networking, the sessions were excellent and taught us much.

Killer Instinct was proud to receive a Partners in Conservation award from Whitetails Unlimited (who dropped it off with us at the ATA Show). Whitetails Unlimited is a national nonprofit conservation organization that supports the preservation of the hunting tradition and shooting sports for future generations. Killer Instinct is proud to be a National Sponsor of Whitetails Unlimited, helping promote its mission and fund its programs.

Although this year’s ATA Show was smaller than in past years—a reflection of the year-round alternatives, such as webinars and virtual demos, now offered through the Internet and social media—we at Killer Instinct felt the show was well done and fun to attend. We consider exhibiting at the ATA Show to be an invaluable experience, specifically when it comes to showcasing new products in-person and fostering the relationships we have with other members of the industry. Our thanks to the organizers for putting together a fantastic event—we already look forward to next year’s show!